At Snowy Lizard, we don’t force a house style — we help define yours. Our art direction services adapt to your genre, audience, and needs, bringing structure and style to your vision without compromising creativity.

IP & Visual Identity Exploration

We help shape the soul of your project — from early narrative seeds to defining a visual identity that resonates with players.

Our approach is adaptable, balancing aesthetics with experience, ensuring ideas can evolve without losing direction.

Style Guides

We craft style guides that ensure every artist on your team is working toward the same vision.

These guides translate creative intent into practical visual systems, supporting consistency across all art disciplines.

Moodboards & Visual Direction Boards

Fast, effective, and collaborative — our moodboards and visual references help align teams early.

Whether for pitching, prototyping, or production alignment, we provide clear visual targets tailored to your project's genre, tone, and audience.

Art Bibles

We build art bibles that serve as the cornerstone of your project’s visual language — covering everything from design principles to shape language and stylistic boundaries. Our bibles scale with your production, supporting onboarding, outsourcing, and cross-discipline.

Paintovers & Visual Feedback

We provide high-quality paintovers and visual notes that bring clarity and momentum to your production. Whether you’re refining composition, pushing style, or elevating polish, our feedback is actionable, thoughtful, and aligned with your goals.

Look Development & Visual R&D

We lead visual R&D to explore and define the "look" of your world. Through exploration sketches, style prototypes, and iterative tests, we help you find the artistic sweet spot that feels distinct and production-ready — all within your technical or creative constraints.